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May 06 2008

Why You Should NOT Buy Business Opportunity Leads!

Okay…If you are in a business of any sort, it didn’t take long once you joined to figure out you need business opportunity leads. Traffic and leads are the lifeblood of any business. Without them, you probably won’t make it very long. It is also my experience that most home based businesses will have options in which you can purchase business opportunity leads. If you do a search on the internet, you will find companies that sell leads as well. No matter where you are at with your business opportunity, it is very tempting to buy a block of leads. Let me give you a few reasons why you should NOT and also provide basic information as to what you SHOULD do.

Reason #1: Lack of Knowledge. I have done this before myself. At a time when I didn’t know what I was doing (just getting started), I ordered (if I remember right) a block of 50,000 leads. I can’t remember what I paid for it but I think around 20 dollars. I was provided a web site in which I could track the leads as well. I sent out my email and didn’t even get one hit. According to the tracking I was given, nobody even looked at my email!

I could go on and say those leads were worthless but maybe it was me! I flat out didn’t know what I was doing. People (even if they saw it) discarded it like they do the hundreds of other emails they get each week.

Reason #2: Many Leads Suck! If you purchase business opportunity leads from someone, how do you know if they are any good?  You Don’t! There is no way of knowing no matter what you are told if those leads are genuine and not resold over and over again. Sometimes that list of leads that you purchased are also being sold to others as well. I won’t say this is the way it always is. There are some companies I am sure that ethically and morally provide good quality leads. Even if they do, go back to Reason #1.

There are affiliate businesses as well that will take out maybe a full page ad in a newspaper or magazine and you can buy a portion of the double optin leads that occur from that. Those leads are genuine but now what! Are you going to call them with a provided script and make that sell? Go back and reread Reason #1.

I’m going to tell you a little story and show you something you can try.

Recently, my wife did a search on the internet for disposable contacts. She visited some web site that looked like it had some good deals. She later told me about it. She did not really have to say a word about it because guess what….I am getting emails multiple times every day from people who sell contact lens. She got picked up as a lead! You can do this yourself for anything and see what happens. Names, IP addresses, or whatever are scraped off the internet all of the time for the purpose of selling.

What you need to do instead of buying leads is to build your business and your name recognition and “generate” business opportunity leads through list building. There are mutliple ways of doing this but no matter how you obtained that business opportunity lead, get them into your autoresponder or newsletter and give them answers to their problems, provide good information,  and do not try to sell all of the time. Build your business! And so, with that being said, what is it you need to do? Treat your business “as” a business, gain knowledge every day, and work on your name recognition! This isn’t easy but it is the only way!

A good place to be and learn is at http://businessopportunitycoop.com/

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