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May 18 2008

Business Opportunity Leads…Want To Know What Page Rank Is And What It Does For SEO?

If you are using SEO (search engine optimization) to get business opportunity leads to your web site, knowing what page rank is and how it works is probably important to you…at least it should be!

Optimizing your web site with specific keyword phrases definitely is important and very necessary. It is a must to configure your title tag, headings H1, 2, 3 etc. tags correctly and your content should have good keyword density. Having a good page rank is actually much more important! There is a major misconception about this though.

Page rank is basically a number that Google gives your web site based on the popularity it has. The higher the number (ex. PR5 verses PR1) the better. This number is based on the amount of web pages (or votes) you are getting links from. Here is the deal though, those votes are not always the same. They are based on an algorithm where one vote or link might be important because of the web page linking to you is the more relevant and they might have a very good page rank themselves. You might have another link coming to your web site which might be worthless because of where it came from. It is very possible you can have a thousand links coming to your site and you will still have a low page rank because of the “relevancy” or importance that Google associates with those inbound links.

Look at it like this: A higher page “rank” will usually result in a higher “search engine ranking”. Here is the catch though.

Let’s say you have a web site in front of you in “search engine ranking” yet you have a much higher number of links and backlinks. This other web site might only have a small number of links going to it. If all of your links came from let’s say, a forum in which you yourself can manipulate, you will not get much in the way of page rank.

Let’s say they have a back link from a .gov site which is hard to get. They might have a much smaller amount of links, but the relevancy is much more important to Google. In this way, they would have a better position in “search engine ranking”.

You might have a better “page rank” but the more relevant web site is ahead of you. Search engine ranking and page rank are two different things yet they work hand in hand with each other. Because there are algorithms involved, a site could have a higher “search engine ranking” yet have a lower “page rank”. That seldom happens though, usually the higher page rank results in a higher search engine ranking.

So…A high page rank means better positioning in search engine rankings which means more business opportunity leads for you!

A good place to be and learn is at http://businessopportunitycoop.com/

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