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Jun 14 2008

Business Opportunity Leads…The Basics…What Is SEO (Search Engine Optimization)?

From the time I set out to learn what I could about network marketing, it became crystal clear to me that using search engine optimization (SEO) is the only way to go. Yes, there are other options out there to obtain business opportunity leads but SEO is at the top of my list. It just makes sense that people are browsing the internet and actually looking at what I might have to offer. Are those high quality leads or what!

Over time, in talking to others individually or writing articles about SEO, it is also clear that many people involved in network marketing do not know what SEO even is! I state this fact over and over whenever I write about anything…the fact that 95-97% of all people who have a home based internet business fail! The reason is because they do not know what they are doing! I know…I was there once!

I am giving the simple explanation for those who might have heard the term but do not know what it is!

I can tell you right now that, even though I do not know you, I know (if you have accessed the internet with a computer) you have browsed the internet using Microsoft Explorer, Mozilla Firefox, Netscape, or some other means. Maybe you were looking for a CD, book, or a specific function you need to perform like working on your car! When you did a search using Google or some other browser, you typed in specific keywords to get the best matching results specifically for what you were looking for. A page came up with web sites and an internet address specific for each one that you could click on with your mouse. There are usually many other pages matching your search term that follow.

It is on that first page that you are wanting to position your web site. You yourself are not going to scan
through dozens of search pages when there probably is a site somewhere at the beginning of your search that fits your needs! The bulk of those web sites that are not close to the top page of a search term are not making money.

This is what SEO is about! Using keyword phrases that many other people would use to do searches with and being on that first page where the bulk of the traffic is going to be. Getting top positioning can make any business opportunity successful! It is a simple plan and while learning how SEO works and applying it takes some work, the results can be incredible!

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