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Jun 16 2008

Why Should You Avoid This With Your Business Opportunity Leads?

I am an information junkie. I sign up to just about everything when it comes to network marketing. Over time, I could not even count the number of mailing lists that I am on. I am actually one of those weird people who enjoys getting a variety of information about everything under the sun. In fact, I have learned much of what I know by doing this! But, if you are like me (and most people are), let me tell you something you do not ever want to do. Doing this could destroy any chances of monetizing your lead. Getting and converting your business opportunity leads is what you are all about!

Like I said, I thoroughly enjoy getting ebooks, newsletters, free software, etc..

What I do “not” like though is having someone “sell” me something. I will bet you don’t like it either!

When people are giving stuff away, it is typically to get you on their list. That is okay! It is a great way to build a list and it is done all of the time by many many marketers. I will do the same some day. The problem I have noticed lately, is that as soon as I’m on someones’ list, they start bombarding me with sales letters. When I was just getting into marketing, I was okay with this to some extent but usually by the third sales letter, I would just unsubscribe.

Knowing what I know now though, If for whatever reason I end up subscribing to somebodys’ list and I get an email from them to “buy” something, I am “Gone”! I just simply remove myself from getting anything else from them.

This is why you do not want to do the same. Nobody likes being sold to! What you should do instead is slowly and steadily gain their trust. How do you do this? By teaching and guiding and giving information to your lead. By putting yourself in a position of authority!

Have you ever been fishing? Most everyone I know has at some point in time. I used to go daily. You don’t put a lure on the end of your fishing line and start casting to maybe hit a fish in the head and knock them out! You don’t put a hook on the end of your line and try snagging them! You use a lure or bait and “entice” the fish to take a bite. Once their hooked, you reel them in!

Over time, I have opted out of most lists. There are marketers though that have “reeled” me in. I enjoy being on their list and receiving information from them. I have been on their list for quite some time and do not plan on dropping out. Occasionally, these people will tell me about something that I can purchase that will help me out. I will sometimes buy! Why? Because I trust them! They have helped me grow in knowledge and have given me tools that are helpful. They have given me tips and hints and tricks (things that I can do) that have helped me in my business!

Do you see where I am going with this? If you have one hundred leads and don’t make a sale and they all opt out – what good were those one hundred leads? Do the above and your successful! Try to sell me something and I am gone! It is important what you do with those business opportunity leads once you get them!

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