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Jul 03 2008

Business Opportunity Leads…In an MLM? Why You Still Need SEO to Get Business Opportunity Leads?

It is one thing to do SEO (search engine optimization) by generating content through article writing, press releases, posting to blogs, or whatever. It is another thing though on where you direct those business opportunity leads! Traffic can be obtained but where do you send it?

Most if not all MLM businesses will have you approach friends, family members, or acquaintances with the hope that you will sign up some of them. The story you are told is that if you sign up three and they each sign up three, and “they” each sign up three, so on and so on, you will quickly build your business!

This NEVER works!

Why? Very few people can sign up one or two or even three using this method. None of these people went to college for four years and have a degree in talking people into opting into their business opportunity.

Most if not all MLM businesses offer ways in which you can purchase leads. If you could not talk your brother or sister into opting in with you…what do you think your chances are of talking strangers into signing up?

Zip..Ditto..Nil..Natta!

What kind or quality of leads are you receiving? No way of knowing but probably not good!

Now, most if not all MLM businesses do give you a web site or two and they (generally speaking) are very good at “selling” your business opportunity. The problem here though is that you can not change anything on the web site to optimize it for search engine optimization!

Here is what you have to do!

You need to purchase a domain name. Then, purchase the resources you need through a hosting company in which you could design your own web site! The reason for this is because you “can” optimize that web site for search engine optimization! This web site will become a landing page in which you could direct those business opportunity leads to the web sites that you were given for use in your MLM! Those sites are already designed to get your leads to sign up and you can make use of them for that purpose.

In my mind, SEO is the way to go if you want to build a business. In an MLM or any other type on internet business, if you want to generate business opportunity leads, you must have a web site that you have control of and a place to direct your traffic!

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